Running an online dating platform is all about creating a space where people feel comfortable – that really is the whole point. So if your actual platform is a bit (or a lot) clunky or confusing, users aren’t going to feel comfortable, and they’re not going to stay around for very long. To improve things, you need to make sure everyone’s happy, and the key to doing that and keep them coming back to you is to make everything as easy and smooth as possible. With that in mind, keep reading to find out how to do it. 

Keep The Sign-Up Process Simple

The truth is that no one is going to want to spend 20 minutes filling in a sign-up form for your dating site – when they’ve made the decision to start online dating, most people just want to get started, and a long, potentially complex sign-up process is going to put them off a lot of the time. That’s why you need to keep the registration process as simple as possible, and make it really quick and easy. Ask for the essentials, but don’t bombard new users with a million questions upfront; you can always get them to fill in more details later (and that can work well – if they’re already invested, they won’t mind doing it quite so much). 

You could also think about allowing users to sign up using social media accounts like Facebook or perhaps their Google account – it’s faster and easier and they won’t have yet another password to remember, so it might be a persuasive way to get them on board. 

Use Clear Payment Options 

It’s wise to work out your payment options because that’s something that can cause problems on even the best of platforms. When you want people to pay (either because that’s your initial business model or because customers need to pay extra for premium accounts and so on), you’ve got to make it as smooth and secure a process as possible – confusing payment processes or limited options can really turn people off. That’s why it’s such a good idea to explore payment services for online dating businesses; if you’ve got a service that’s dedicated to your specific industry, it’s already doing a lot of the hard work for you. 

If you’re able to offer flexible, secure, user-friendly payment options it’s going to make a huge difference, and the more choices people have, the more likely it is they’ll be happy to pay you – you’ve helped them get to that stage and it could even be what persuades them to upgrade or buy add-ons. Plus, no one wants to feel worried that they’re paying on an unsecure platform, so if you’ve got the right tools in place, that’s not going to happen and you can even use that in your marketing. 

You Must Be Mobile Friendly

Most people are swiping, messaging, and browsing on their phones these days, and that means your platform has to work perfectly on a mobile device, otherwise you’re going to miss out on a lot of business. You can choose whether to have a dedicated app or to have a website that works on mobile (or both), but as long as you remember that it should probably be mobile first, that’s what counts. 

Focus on a clean, mobile first design that’s optimized for both iOS and Android devices, and make sure the buttons are easy to pay, photos load quickly, and everything looks great on a small screen – after all, that’s where most of your users will be, so make it count!